Monday, May 16, 2011

I wish I'd thought this up!

Are you familiar with Birchbox?

You know the deep disappointment that hits you when you've just shelled out a bunch of cash for a beauty product that doesn't live up to its hype? I feel your pain- this shoppers remorse happens to me anytime I get sucked into Sephora. But now there is this amazing new service that I'm wishing I had been brilliant enough to think up.

Birchbox is a membership club that sends hand-picked designer beauty samples to your door every month for just $10. Laura Mercier, NARS, Bvlgari, Apothia: all brands I see in Nordstrom delivered to your door so you can sample them to see what you like and what you don't like. Each box comes with 4-5 oversized samples from the top hair, skincare and makeup brands. And, if you happen to come across a product that you love while testing out your Birchbox, you can buy the full-sized product on the Birchbox site and earn reward points for future purchases. Genius!

1 comment:

  1. That's brilliant! I want to do that when I get back from India. Did you sign up?